Job Purpose To manage and grow Bidfood’s market share within a designated geographical territory by securing new commercial food service accounts (restaurants, schools, hospitals, corporate catering) and expanding the product basket sold to existing clients. Key Responsibilities Conduct regular field visits to existing clients to review service levels and introduce new product lines. Identify, cold-call, and onboard new hospitality and food service accounts within the assigned region. Conduct product presentations and food tastings with chefs, food and beverage managers, and procurement buyers. Achieve monthly gross profit and sales volume targets. Manage customer credit limits and assist the finance department with aged debt collection where necessary.